Let’s be honest! In today’s digital marketing landscape, video content is becoming more popular than ever.
In fact, every minute, approximately 500 hours of video are uploaded to YouTube alone from across the world. That accounts for 720,000 hours of video uploaded every day.
Businesses are becoming increasingly conscious that video marketing can considerably help them promote brand visibility, increase sales volume, and assist in the development of an engaged, loyal, following.
If you are not into video making just yet, you are definitely losing a lot of potential opportunities to upscale your business growth.
5 tools to help you improve your video editing skills
Yes, we get it!
Most people would agree that the entire process of video editing often takes a long time and high effort.
If not done in the right manner, your video would be of inferior quality, resulting in a negative brand image. You must know how to build a positive brand image.
However, thankfully, there are a plethora of state-of-the-art tools available in the market these days that can assist you in streamlining your video-making process.
If you dream big enough and have the right tools at your disposal, it is possible for anyone to become a filmmaker. Gone are the days when only professionals had access to the top video tools.
Today, we will discuss the top 5 tools that will help improve your video editing skills. Let’s go!
The first tool on our list is not technically a video editor but can be immensely helpful for your video content production process. Those who work in the video marketing space, are on a constant lookout for transcription services or tools that can allow them to convert videos into text content.
One of the biggest advantages of video transcription is that you can leverage various forms of content to boost customer engagement. But the real question that haunts editors is how to convert a video to text?
Well, there are two answers to this question.
One, you can manually transcribe your video to text using any text editor you like. But please keep in mind that manually transcribing a 1-hour duration of audio can take up to 6 hours!
Two, you can opt for a specialized tool like Amberscript that can easily convert video to text.
The most interesting feature of this particular tool is that it saves you the time and effort of manually converting video to text.
Amberscript converts speech into text using automated speech recognition (ASR) technology. At the end of the day, It aids in the reduction of manual work, speeding up the conversion of video to text by up to 10 times.
If you haven’t heard of OpenShot, let us introduce it to you. For starters, OpenShot is an open-source free video editing software.
Although it’s open-source and free, OpenShot offers a wide range of advanced tools that provide professional video editing capabilities. Its simple interface and minimalist style, on the other hand, are ideal for beginners who are looking for ways to make their first video projects.
OpenShot is somewhat similar to iMovie, as the former provides a number of useful features that allow you to make opening titles, 3D animations, green-screen backgrounds, and slow-motion videos. Its vast visual features library can transform any film into an interesting viewing experience.
Since it comes for free, OpenSource proves to be an excellent choice for freelancers and small enterprises. With OpenShot, you get plenty of room for expressing your creativity.
Now, let us shift our focus to a slightly different type of video editing tool, Blender. It is a powerful open-source tool that runs on Mac OS X, Windows, and Linux. However, here’s the interesting part! Blender is not like your average video editor.
The editor was created primarily as a 3D animation program with a video editor integrated into it. In fact, it is used by professionals to create 3D animation for Hollywood-grade movies and video games.
The way it allows its users to execute fundamental things like video splicing and cuts is amazing. Furthermore, you can also use Blender to handle more difficult jobs like video masking. Its user-friendly design is ideal for both novice and experienced filmmakers.
As it stands, Blender can handle the majority of your company’s video production and marketing needs.
Some of the amazing features that Blender brings to the table include live preview, chroma vectorscope, histogram displays, and waveform visualization. Considering the free price tag, Blender is indeed a game-changer that gives superior video-making power to the masses.
The next tool on our list is Clipchamp. It is a cloud-based program that allows users to edit MP4 videos in a variety of ways. Unlike other video editors available in the market, this one doesn’t require you to download the tool.
As a matter of fact, it can run on your browser and the courtesy goes to its uniquely breathtaking compression method.
One of the biggest benefits of using Clipchamp is that it doesn’t require you to upload heavy files on the site, which could otherwise take a huge amount of time depending on your machine’s configuration.
Instead, you can work on as many projects as you like simply using Clipchamp’s intuitive drag-and-drop interface.
After you’ve finished working on your video assignment, you can directly export your films in any resolution, that too, without a watermark. Now, that’s an incredible feature, isn’t it? Perfect for your branding endeavors.
What’s more interesting is that you may use Clipchamp’s built-in pro-grade tools to produce advertising videos. The tool keeps your video quality intact, which ensures that your content material looks professional and competitive, on par with the leading (oftentimes expensive) video editing tools.
Furthermore, if you use its commercial (paid) edition, you get access to more features and fewer restrictions.
We are sure that many people don’t yet know that Canva can also be used as a video editing tool. In fact, its video editor is a comprehensive, beginner-friendly filmmaking tool that allows anybody (even those who haven’t edited a video before) to easily produce and share high-quality videos.
Canva gives you access to hundreds of adjustable video themes as well as a massive media library in one easy-to-use platform.
The most interesting fact about this particular tool is that it is available for free. You can choose from its web, desktop, and mobile app versions to kickstart your video production campaign.
It comes with a single-layer timeline that allows users to deploy some of the fantastic features like scene reordering, lengthening, and division. This entire facility makes the process of story development straightforward. Also, its in-built scene-based editor helps minimize the learning curve.
That’s not all, as you can also import multiple audio files, and add sound effects, music, and narration into your videos directly from the tool’s vast in-built media library. Now, that sounds like a complete video editing experience.
Things to consider before choosing a video editing tool
We spoke about the options you have as far as video editing and related tools are concerned. Now, let us talk about the main factor. When it comes to choosing a tool for video editing, there is nothing called a one-size-fits-all solution.
It’s obvious that these days, there are quite a number of video editing software available in the market! But at the end of the day, it is important to find something that perfectly fits your marketing goals, budget, desired outcomes, etc. Besides, the tool you end up choosing should make your life easier.
Here are a few factors to consider before you finalize your decision of choosing a specific tool.
When adopting any specific video editing software, it’s crucial that you consider how simple it is to learn and master. The last thing you would want is to spend months learning how to edit your first video.
Make sure your video editing software supports the latest video output formats. This is especially critical if you intend to edit videos captured with the latest drone, 360, or action cameras. Trending video quality and formats are continuously changing. So, ensure getting hold of a certain editing tool that at least supports the most common video formats.
Advanced editing tools and functionalities are necessary factors to consider if you wish to take your marketing videos to the next level. Make sure that the program of your choice has powerful enough tools that will enchant your viewers.
When selecting a video editing software, you cannot afford to ignore the importance of professional-looking graphics, background music, titles, and other effects. Without these features, your videos will potentially lack engagement.Sign in
Now that we have discussed the various tools that can help improve your video editing skills, we are sure that they will make your video production and editing process a breeze.
Videos have already overtaken other forms of content, as far as popularity and engagement drives are concerned. Now is the time to incorporate videos into your marketing mix. It’s recommended that you grab the opportunity as quickly as possible.
We believe that the options we mentioned in this blog will help make you an educated choice.