Do you want to turn on the tap and have leads pour out whenever your business needs them? Assuming you answered ‘yes’, then you need a digital lead generation strategy.
But, which digital techniques should be part of your lead generation plan? If you choose the wrong options, you could waste time and money without identifying any new business opportunities.
Fortunately, you can turn to some tried and tested methods that will soon have leads appearing in your inbox.
Keep reading to learn more.
1. Search Engine Optimization (SEO)
One of the most cost-effective ways to generate leads is by implementing the latest SEO techniques. This is a powerful form of inbound marketing and involves improving your website to make it more visible online when people search for terms related to your business.
For example, you can write useful blog posts that provide consumers with the information they need to solve a problem. While they are on your site you can ask them for their email addresses and then market to these leads in the coming weeks and months.
2. Paid Ads
Paid ads offer a fast way to generate new business leads as your ads instantly display to your target audience. But, rather than trying to make a sale that could deter consumers, your ad could offer a lead magnet such as a free e-book, and ask for consumers’ contact details in exchange.
To help you manage these leads effectively you can then use a b2b prospecting tool to ensure you get in touch with potential buyers at the times when they are most likely to make a purchase.
3. Social Media Platforms
It takes seconds to reach out to hundreds of thousands of consumers on social media sites, making it possible to gain many leads in a short timeframe.
Try to engage with consumers as often as possible, and ask how your business can help them in their daily lives. Over time, you could build up a large contact list of qualified leads.
As there were 4.62 billion social media users worldwide in January 2022, your business can’t afford to ignore these platforms when it comes to lead generation.
4. Email Lead Generation
Email lead generation methods may have been around for a while, but they are still highly effective.
You can easily send out thousands of B2B and B2C emails each week, and even a small number of replies could equate to a considerable amount of new leads. It’s also easy to automate the emailing process so it takes minimal effort.
5. Collaborate With Others
One of the most overlooked lead generation tips is to partner with others in your industry. For example, if a non-competing business has a podcast, you could make a guest appearance. In return, you could allow that company to write an article for your blog with a link back to their website.
This is a great way to find leads amongst a new audience.
Take Your Digital Lead Generation Strategy to the Next Level
An effective digital lead generation strategy can provide your business with a steady stream of new opportunities. To achieve the best results you should focus on SEO techniques, and be active on social media sites.
It’s also important to seek new business leads through email marketing and to establish mutually-beneficial partnerships with other parties in your industry.
You could soon be struggling to contact all your new leads!
For more helpful hints and tips, browse more of our Digital Marketing posts before you go.