Digital marketers and top brands know that effective SEO is an essential element to successful online marketing.
They’re aware that an SEO rank checker tool can be extra helpful to check the accurate position of a keyword and track their competitors’ keywords ranking.
Such a tool can lead businesses to achieve a higher ranking position, which means more traffic and a successful conversion rate.
Continue to read to find out five reasons why an SEO keyword rank checker tool can be a great addition to your business.
1. Compare Your Progress to Competitors
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A Google SEO ranking checker will allow you to compare your business progress to your competitors.
You’ll be aware of your competitors’ positions, meaning you’ll be able to check whether they’re trying any unusual and successful SEO strategies or if there are any new relevant updates in the SERP.
Suppose your competitors’ ranks are ahead of yours: you’ll need to collect information about them and track them to improve your business SEO strategy.
Overall, with an online SEO rank checker, you’ll be able to evaluate competitor strategies and come up with content to maintain or expand your presence in main areas.
2. Easily Track Your SEO Performance
It’s much easier to measure the impact of your SEO work when you use an SEO keyword rank checker.
For instance, you’ll be able to quickly notice if your site is down, if a recent update negatively or positively generated a sudden impact on your site’s visibility, and compare the keyword performance in the past and present.
If you’re investing resources, time, and money to improve your SEO, it’s essential to analyze the impact of your actions to improve your strategy over time and see the progress you make.
3. Quickly Notice Changes in the Algorithm
Google position monitoring is crucial to notice any of the slightest search engine algorithm updates. It can also be beneficial to identify SERP changes across different searches.
This early notice means that, whatever changes might be, your business will be able to react and adapt the SEO strategy right away to a specific algorithm update. This rapid change is essential for an effective SEO and to climb higher in SERP.
Fortunately, with an SEO rank checker tool, you’ll be more equipped to track smaller changes that only influence your industry or niche and stay ahead of the curve.
4. Tracking Leads to Higher Revenue
If you’re monitoring the right metrics, you should know which posts and pages on your site lead to the most conversions.
Yet, you should take into account that while it’s fantastic to see improvement, watching the traffic reach ever-greater heights, it doesn’t mean much if none of the visitors are purchasing what you’re selling.
This is why keyword tracking is crucial: when you’re aware of what pages and posts lead to the most conversions, you can use that data combined with keyword rankings to create content that increases conversion rates. After all, you’ll be aware of what works and what doesn’t.
Also, it might not seem much but, moving up even by one spot in organic search results boosts click-through rates by 30.8%.
Therefore, if you check your keyword tracking data and notice that your top-converting post isn’t ranking in position one, you can put your efforts into ensuring it ranks higher. This way, you’ll drive more traffic to a post you’re sure that converts effectively and brings in lots of revenue.
You can immediately see when your rankings are decreasing too. Such a feature provides you with actionable data to recover lost rankings, which can help avoid a significant revenue drop (considering that lower rankings lead to less traffic and fewer conversions).
Finally, it will help your business save money. After all, you won’t be spending money on random keywords but on the ones that lead to the most traffic and more conversions to your website. More money saved means higher revenue.
5. Gain Visibility and Competitive Insights
Rank tracking is a crucial aspect of SEO function: it measures how effective the SEO is, it shows the visibility at the beginning and the end of an SEO project, and it works as an ongoing monitoring tool.
Most importantly, it helps a business to improve its visibility in search engines continuously.
SEO rank tracking tools can offer great strategic and competitive insight due to their ongoing data collection on main keywords.
Luckily, this tool usually provides custom tracking projects, allowing you to monitor your business visibility per URL and keyword. It can be fantastic for your brand’s SEO success.
If you want to stand out in your business niche, it’s worth looking at the Google rankings checker. It’s free, and you’ll quickly identify high-volume keywords so that you can boost your web page.
SEO Rank Checker Tool: Worth It?
Writing quality content for a website is not enough to attract potential customers. You have to be seen! With an SEO rank checker tool, you can make sure your pieces are ranking properly on Google, and you’re exposing your products to more consumers.
Without such a tool, you’ll have to analyze your performance manually, which takes a lot of time.
So, keep in mind: an effective tool will show how your position compares to competitors in the search engine ranking, and you’ll be able to download reports to track performance.
This tool is key to identify performance problems and improve your business’ online presence. No brand can improve without knowing where it’s failing and succeeding. Plus, you can use an SEO ranking checker-free tool. There’s no reason to miss out on it!
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