While people are constantly using search engines to find the latest information, 15% of all internet searches are actually unique. This means users are constantly leveraging these platforms to find new information.
But how can companies leverage their SEO strategy to take advantage of this search engine boom? What are some key SEO trends to incorporate into your digital marketing plans?
That’s what we’re here to look at today. Read on to find out about 5 key SEO trends that all companies should know.
1. The Importance of Artificial Intelligence
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It’s no secret that artificial intelligence is becoming a staple of the modern tech scene, and search engines are part of that shift. Many are looking at whether the latest AI trends will affect their SEO strategies going forward.
For example, Google revealed RankBrain, an AI algorithm that uses machine learning to rank search engine results. This means that creating engaging content that’s quick and efficient to consume is becoming more important.
2. Long-Form Content
One of the most important SEO trends that have emerged in the past few years is creating longer content for your pages. This includes articles or resource pages that have over 3,000 words.
These types of content generate more traffic and are shared by more people when compared to shorter, 500- to 1,000-word articles. While this sounds rather simple, creating engaging long-form content is definitely a challenge.
Companies are hiring people who are capable of writing engaging long-form pieces. They’re also creating mobile-friendly websites that make it easier for visitors to read longer articles.
3. EAT Principles
Expertise, authoritativeness, and trustworthiness are the three words that make up the EAT principles. These are the values that Google considers when evaluating quality search engine content.
Companies need to solidify things like their audiences and optimize their content to achieve the EAT principles. Backing up claims with sources and running their content through an editor are crucial components of this.
4. Make It Mobile-Friendly
With so many people consuming online content through their phones lately, companies need to optimize their sites to be readable on mobile devices. Otherwise, generating traffic becomes a lot harder.
There are plenty of free programs that tell you whether your site is mobile-friendly or not. Make sure you keep tabs on your site’s readability. You don’t want to create a long-form article only to have it be unreadable on mobile.
5. Video Content
Perhaps the most important SEO trend in the past few years is video content. More and more people are finding out about companies and services through Instagram videos and TikTok, highlighting the importance of video.
There are plenty of opportunities to put in keywords for your video content. While you don’t want to cram all of your TikToks or YouTube videos with SEO keywords, it’s definitely a good strategy for driving up traffic.
An SEO company like seodistribution.com is excellent at identifying keywords that’ll fit in your video and written content. Check them out to get the most out of your SEO strategy.
SEO Trends For You
Identifying the latest SEO trends and incorporating them into your business strategy is crucial for companies these days. Use this guide to help you understand the most crucial SEO strategies.
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