In business it is vital to differentiate yourself from your competition. Your goal should be to let your potential customers know that you offer something that your competition does not.
This is your USP, your unique selling proposition , and it’s what often drives people to explore your business further.
The following 5 ways will allow you to position your business as unique to obtain sales and get loyal customers.
5 Keys To Position Your Business And Distinguish It From The Competition
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1. Commit To Product And Service Integrity
In today’s highly competitive business environment, the temptation is to flood the market with products and services to drive sales. The caveat here is to make sure that all the products and services you offer are top-notch quality.
Everything you offer must fulfill what the advertising promised. Make every product and service a reliable solution to customer needs. You damage their business reputation every time you offer something of inferior quality.
Companies that launch products to market just to capture quick sales end up suffering in the long run.
You have to commit to establishing a reliable and trustworthy business, even if it means offering fewer products and services. Only offer what you know to be first class .
2. Commit To Originality
Are you operating in a traditional sector? Do you approach marketing the way “it’s always been done?” Do you only offer the same products and services as everyone else in that industry?
That is the antithesis of originality and uniqueness. Just because it’s the way you’ve always done it doesn’t mean you should keep doing it that way.
When it comes to marketing, try to find an unconventional way to spread the word about your business. For example, don’t stick with the “same old” online banner ads or boring print brochures if they’re not working well for you. Instead, post creative and even humorous content or videos on your blog that speak to your brand in a compelling way. Originality must also be applied to products and services.
Put together a unique family of products offering a suitable mix of high-end, mid-range, and less expensive items. Add some hard to find items. Sell products related to but not in your main line, products that your competitors are not offering. As for the services, that your guarantee, the customer loyalty program , and the provision of services are unique to your establishment.
3. Consider Partnering With Another Company
The focus here is to find tactical cooperation. Both businesses can work together when marketing to the same audience niche.
For example, if your business is web design, you can partner with a writing service that writes the content for the websites you design. Together they offer an attractive service for businesses – in essence, a one-stop-shop.
The benefit to you is having the marketing power of two niche companies. Consider offering a package of products at a special price, a combination of what you and the other companies working together are proposing. Also, you can provide coupons from your business partner at your facility, and the other company can distribute the yours at their facilities.
4. Focus On A Niche
Set yourself apart from the competition by focusing on a niche and becoming an expert. Serve a niche that interests you. Focus your efforts on a niche that you can supply the products and services they need.
For example, if you are a shoe retailer, you might consider focusing on fashion products for the 25-35 age group.
Understand the desires of that niche when it comes to shoe fashion and become a specialist in what this niche needs.
There are a lot of “generalists” out there trying to get a small piece of the shoe sales pie. You, on the other hand, can be a specialist and grab a large chunk of a specific niche market .
5. Always Provide More Than What The Customer Expects
Position your business as unique by giving more than what the customer normally expects. If you sell products, consider a specific follow-up and loyalty program for your customers . Let them know that you stand behind your products with quality after-sales service.
Also be a first-class provider of information . Always have useful information ready about your products to help customers use the items they buy. This can be brochures, case studies, easy-to-read information packs, testimonials, etc. that inform customers about the proper use of the products. All of this aims to build trust in your products and services.
Position your business for long-term success by incorporating the five tips above.
Distinguish yourself from your competitors so that your target market visits you online and in stores. Being considered unique in your sector of activity is one of the ways to remain a viable company.
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