Over 70 million photos and videos are uploaded to Instagram each day.
With all that’s being uploaded each day, making a couple of posts per week will no longer cut it for your digital marketing plan. You’ll need to come from several angles to cut through the static.
Digital marketing is a great way to attract new customers and advertise your brand, but only if it’s done well. And if you’re afraid you’re not executing your plan well, make sure to keep reading.
Below is a guide of 5 digital marketing tips you need today to beat out the competition.
1. Always Plan Ahead
One of the most common pitfalls in carrying out a digital marketing strategy is poor planning. Planning ahead is crucial when conquering the online world.
Work with your marketing team to plan Instagram posts, exciting announcements, and product launches. Use your gathered data to note when it’s best to post during the day.
Planning ahead guarantees your work doesn’t look sloppy or rushed.
2. Utilize SEO Services
SEO stands for ‘search engine optimization.’ It’s an effective tool used in many business marketing strategies.
If you want your business to appear near the top of the list during a Google search, invest in SEO services. There are plenty of companies offering this type of service, so make sure to weed through the not-so-great ones.
You deserve only the best SEO company!
3. Work With Influencers
Thanks to platforms like Tik Tok, influencers are excellent tools in any marketing strategy. Customers are more likely to buy when they see a familiar face promoting a product.
Spend time with your marketing team to sweep through popular platforms while identifying key influential figures. You can even go deeper in strategy by selecting influencers involved in your specific niche.
4. Engage With Your Audience
Having high-quality marketing ideas is a great first step, but don’t forget to engage with your audience after making posts.
Engage with your audience by responding to comments, sharing your followers’ input, and creating interactive posts and polls. Engagement shows your followers that you care about what they have to say.
5. Create a Mobile-Friendly Site
An estimated 85% of Americans are using smartphones! Keep up with mobile users by guaranteeing your site is mobile-friendly.
If you aren’t sure how to make your site accessible on a smartphone, work with a technology or coding team. They’ll know the ins and outs of making it possible.
Don’t Fall Behind, Use These Digital Marketing Tips
Sure, a flyer or billboard might attract a large group of customers to your business. But think about the possibilities of a digital campaign. Use the above digital marketing tips to get started!
No matter your plan, always plan ahead. Don’t let your marketing campaign appear rushed or too minimal. Create content that packs a punch.
For more digital business tips, check out the rest of our site. We cover everything from digital marketing to small business tips.