Did you know that Apple spent half a billion dollars marketing one thing? Their previous marketing and operations strategies were so successful that they could afford to use their huge budget on their newest product: Apple TV.
Successful marketing ideas can make or break a business. The basics are the same no matter the company’s size. If you’re looking for new small business marketing ideas, then read on for a handy list that will help you be seen and grow.
1. Network and Manage Relationships Well
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An area of marketing that often gets overlooked is marketing your business as a worthwhile partnership.
You should prioritize good relationships with customers. However, if you relate well to partnering businesses, it can open avenues to better, more secure contracts with your suppliers as well.
Attend marketing events, speak to other business owners at conferences, and keep developing your soft skills.
Soft skills have become very attractive in the modern business world. Customers and suppliers much prefer to deal with friendly and helpful people, and getting that reputation has a positive effect on your goodwill. In time, other business owners may promote your business when they can’t do jobs that you can.
2. Keep a Local Focus
If you’re running a small business, chances are you’re not yet marketing your product to people on the other side of the world the way Amazon does. Understanding your community’s preferences will let you see opportunities for guerilla marketing and a successful small business marketing campaign.
Maybe everyone in your town or area supports the same newspaper or coffee shop, or maybe there’s a local legend. Advertising in those local institutions or using easily identifiable conventions in your advertising helps locals associate you with themselves personally. It’s essentially a micro-scale version of tech companies giving their assistants human names so that we feel comfortable with them personally.
3. Custom Resources
Distributing calendars, posters, legal pads, sticky notes, and such with your logo or mascot on them is one of the best ways to stay in your community’s sight. Get these kinds of resources made for you at a place like digitalprintboston.com. You can put them in non-competing businesses and share them at flea markets to boost your public visibility.
4. Get Online
Every business should have a website in 2022. This way, your business card is already on future customers’ phones.
Your website should have your address, phone numbers, operating times, and prices listed. Also, have your website listed on your custom stationary resources.
Linking this website to a Google business account and maps location can drive web traffic and real traffic right to your door. The best part is that online pages need updates but never physical maintenance.
5. Maintain a Good Online Presence
Locals and travelers will see your reviews. Ensuring that you deliver a great service, and respond well to critiques is a great way to get a five-star reputation. You can also benefit from posting beautiful, funny, or interesting content on Instagram, YouTube, and TikTok.
Grow Your Business With Our Small Business Marketing Ideas
Marketing is vital to business growth, and it’s all about maintaining visibility, your reputation, and good relationships. Getting more clicks, likes, and views is essential, but not all small business marketing ideas have to focus on that directly. Having a good reputation is just as helpful for getting more referrals and increasing good reviews.
Running a business is more than finding the best business marketing strategy. We have articles for ideas on operations, supply chain management, event adverts, and business news. Go to our home page for more!