Are you looking to expand your marketing efforts and are looking at video as an option? There’s a good reason to back up your choice. Believe it or not, 87% of marketers now use video as a promotional tool.
However, there is a lot to learn if you want to start marketing with video the right way.
Luckily, there are many common video marketing errors that you can learn before falling victim to them. Keep reading to learn five mistakes to avoid when marketing with videos.
1. Not Having A Plan
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You can’t just have a goal of getting more sales with video marketing. While this is your overall goal, it isn’t focused enough to produce great results.
You need to think of what you want potential customers to do when viewing your video. Do you want them to buy a product, sign up for a list, give you a call, or any other call to action?
Once you know this answer, you can create a better ad that’s more likely to convert viewers to customers.
2. Not Considering Mobile
People on mobile devices consume content differently than those using traditional screens. You can’t expect them to watch videos the same way or take the same actions as regular video viewers.
Since much of the video content consumed today is on mobile devices, this is something you can’t ignore. Try to create mobile-optimized videos to ensure mobile viewers have what they need to take action on your video’s messaging.
3. Only Focusing On The Sale
A big problem you’ll see when creating a video marketing strategy is excessively selling. Yes, your goal is to make money by creating video ads. However, you won’t do this by only pushing people to send your company money.
Your goal is to provide value to your customers. Use your ads to demonstrate the value your company adds instead of only trying to get someone’s credit card.
4. Making Things Too Complicated
While your product may solve a complex problem, that doesn’t mean you should present it elaborately. You only have a limited time in your video ad to speak to potential customers. If all you do is confuse them, you won’t make any sales.
Anyone should be able to figure out what you’re offering without doing additional research. Focus on simplifying your messaging to ensure you get the point of your product across.
5. Not Focusing On Video Quality
There is a lot of competition in the video space these days. Companies large and small invest in video production to ensure their content looks better than the competition.
You can’t cut corners and produce low-quality videos if you want to give an excellent first impression. Whether you hire a video producer in-house or try to find the best video production company, make sure you create your videos with quality in mind.
Make Sure To Avoid These Common Video Marketing Errors
You’re going to spend a lot of resources when marketing businesses online with videos. It takes a lot to do it right, so you can’t afford to fall victim to common video marketing errors. Keep the above issues in mind when creating video content to ensure you make the most of your marketing dollars.
Of course, you’ll need to learn more about creating effective messaging to make the most of your video content. Check out the blog to find more posts that will help you learn how to craft your message for your ads.
