Did you know that around 46% of all Google searches are local? That’s huge! This means Google searchers are seeking information about one local area almost half the time.
If you have a physical business (not only online), that should prick up your ears. Because if anyone in your local area is searching for a service that you can provide, you need to be the first result on that Google page.
How can you do that? By using tried-and-tested local SEO services. These SEO services can help boost your business so that you can gain more website traffic and loyal local customers.
1. Create a Google Business Profile
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One of the most vital local SEO services that you need to use is Google Business. If you create a Google Business profile, your business will appear on Google Maps. And it’s more likely to appear at the top of Google results pages when users search your business’s name.
Plus, if you claim your business on Google, you are avoiding someone with malicious intent to claim it as theirs. You can also compete with other businesses in your area that already have Google Business profiles.
Customers can leave reviews on Google Businesses too. If they like your business, they will increase your five-star rating. This will boost your rankings in generic Google business searches for your area.
You can hire an SEO company or SEO agency to help you set up your profile but you can also do it yourself. Learn more about how to create a business page on Google here.
2. Increase Local Content on Your Website
You need Google to know, without a shadow of a doubt, the exact location of your business. This sounds obvious. But if you’re in Portland, Maine and there is a business with a similar name in Portland, Oregon then it might confuse things.
Increasing the appearance of your business’s name and address on your website is a local SEO service that can fix this. Put this information in the footer of every page on your website and your “about” and “contact” pages.
3. Improve Backlinks and Local Citations
Another local SEO service is increasing the number of local backlinks and citations to your website. If this sounds too technical, consider looking into local SEO companies to help you out.
Increase the number of local people tagging your social media account. You can do this by putting up your social media handles around your business. Or you can run giveaways for locals where they enter by tagging your business’s handle.
Start Using These Local SEO Services Today
When you’re running a small local business, you need to use all the tools in your toolbox to increase your profits. And if you apply all these local SEO services to your marketing plan, you will no doubt increase your customer base and income.
Have you mastered local SEO? But do you still need to learn more digital marketing skills to grow your business? Browse our marketing articles for tons more tips and tricks!