Does affiliate marketing work for B2B? The answer is yes! According to a report by Business Insider, 15% of digital marketing revenue can be attributed to affiliate marketing.
While many think of B2C when they think of affiliate marketing programs, B2B affiliate marketing is incredibly effective at generating new leads and bringing in more sales. If you’re hoping to integrate this awesome technique into your B2B marketing strategy, keep reading.
In this guide, we will give you some tips and tricks that can help you set up your B2B affiliate marketing network for success this year.
1. Find the Right Affiliates
The first step to creating a successful affiliate marketing program is to ensure that you are picking the right affiliates for your B2B business. Affiliates tend to be trusted content creators in your industry that you can use to promote your business. They can partner with you to share your products or services with others who may be interested.
Finding the affiliate that is the best fit for your brand can help to get your solutions in front of high-quality leads. To find the right affiliate for your brand, make sure to do some research to find an option that is in line with your industry as well as your company’s mission and values. Do some research on their audience to ensure that it aligns with your target audience.
2. Establish Clear Goals
To create an effective affiliate marketing plan you will want to know what your goals and objectives are for specific campaigns. Knowing what your goals are will allow you to best determine how you can achieve them. With a goal in place, you can better track the results of your affiliate marketing programs along the way to ensure that you are getting the best results.
While your overall goal may be to get more sales, think about how you would like to do so. For example, are you hoping to generate more leads for your website? Or perhaps you are hoping that leads subscribe to your weekly newsletter?
Whatever your goals are, make sure to communicate this with the affiliate of your choosing so that you can work together to meet your goal.
3. Set Your Affiliates Up for Success
It’s important to give your affiliates the information that they need in order to successfully market your brand. For instance, if you have a brand book or media kit for your business that could give your affiliate a strong understanding of your audience and how you serve them, send it their way to refer to for stronger advertising.
To learn more about the saaS affiliate program, head to the link.
B2B Affiliate Marketing: Top Tips for Beginners
B2B affiliate marketing is a great option for companies that are hoping to reach high-quality leads and turn them into paying customers. If you are looking for new marketing strategies this year and are hoping to partner with affiliates, keep the tips and tricks in this guide in mind for the best results.
For more information on marketing, sales, and entrepreneurship, head to the “Business” section of our site today.