87 percent of marketing professionals use videos to reach out to their audiences.
They aren’t doing this by chance. It’s because video is now the people’s content format of choice. Mobile video consumption has been rising 100 percent year over year, for example.
As a small business owner, you’re probably looking to jump in on video marketing – if you haven’t already. Are you taking the DIY approach or you’ll hire professional video production services?
At a time when smartphones are capable of shooting Hollywood-quality videos, you might feel competent enough to produce videos on your own. We’re here to tell you that you shouldn’t do that.
Hiring a video production service comes with great benefits, as fleshed out below.
1. Get Top Quality Marketing Videos
Making quality marketing videos isn’t just about shooting high-quality videos – otherwise, everyone with a top-end phone would be making great videos. There are a lot of details that go into the creation of a marketing video that will achieve the intended objectives, including the storytelling, editing, and choice of background music.
As a small business, you likely don’t have access to professional video production equipment. Yes, your smartphone does great, but it doesn’t come close to the devices that are specifically built to produce video content. You also likely don’t have the skills to write a video script or edit raw footage.
If you take the DIY path with what you have at your disposal, the final product will certainly not be worth your audience’s time. Hiring a professional video producer takes the guesswork out of the entire process. In fact, a full-service video marketing agency has a range of services, like these production services, that will combine to make you a great marketing video.
2. Get a Variety of Videos
A commercial about your product or service is a common type of video used in marketing. But did you know there are types of videos that you can use in your video marketing campaign?
- Product demonstration videos
- Behind-the-scenes videos
- Company culture videos
- Explainer videos
- Customer testimonial videos.
When you work with a professional video production company, they’ll advise you on the different types of videos you can use to spice up your marketing campaign. Left to your own devices, you would probably have stuck with the regular commercials.
3. Quick Results
It takes time to plan and produce a marketing video, but there are instances when you need to get a video ready in a matter of hours. Maybe there’s been a reputational crisis and you need to produce a social media video to address the issue.
With a video production team on your speed dial, it’s possible to get your videos within a short time. These companies have the people, the hardware, and the software to handle any sort of video request and deliver it quickly. Once it has been completed, adding subtitles to the video is recommended to enhance its effectiveness. That way, you’ll be sure everyone enjoys the video.
Professional Video Production Is worth It
Hiring a video production company costs money, which prevents some businesses from making the move. But as we have demonstrated, there’s a lot to gain from using professional video production services. The return on investment will leave you impressed.
Stay hooked to our blog for more video marketing tips and insights.